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REVIEW
Theory of Creativity
The Portland Creative Conference turns 10 with good intentions but mixed results.

BY BRIAN LIBBY
243-2122 EXT. 355

photo by Martin Thiel


The Portland Creative Conference is supposed to be more than a typical entertainment-industry schmooze-fest. In fact, it's hailed as a celebration of creativity itself: a chance for talented people to share what they love about what they do.

I wanted to believe.

The conference began 10 years ago as the brainchild of Portland animation pioneer Will Vinton as an opportunity for film, TV and new-media people to escape money-obsessed Los Angeles and charge their creative batteries up north. The public is always welcome, but the $500-600 ticket prices mean you have to want it bad. Although this year's edition, held at the Portland Center for the Performing Arts, lived up to much of its promise (and prohibitive price), it also proved that you can lead an artist to Portland, but you can't always make him forget about the biz.

Actor Seymour Cassel was one of the best guests. Cassel is no household name, but his career spans more than four decades, including a string of films with visionary actor-writer-director John Cassavetes, whose gritty character studies revolutionized cinema in the '60s and '70s. Cassel brought a contagious passion and idealism to his lecture, showing little patience for the lack of talent he usually finds behind the camera.

"Most directors spend an hour and a half lighting the scene and five minutes working with actors," says Cassel. "It makes me want to kill them."

Gus Van Sant passed up his scheduled place on a panel discussing "The New Wave of Feature Filmmaking," breaking the hearts of Portland film freaks like me. In Van Sant's absence, the panel was overrun by Hollywood producers (one wore a sockless designer ensemble that recalled mid-'80s Don Johnson). Because they do not actually create anything themselves, the panel's industry goons focused on cinema's corporatization-- which they lamented even as they continue to play the game.

Later, Internet expert Tiffany Shlain, founder of the Webby Awards, hashed over online culture. Shlain drew several fascinating comparisons between the current Web explosion and the Florentine Renaissance: Both eras used a combination of economic salad days and a brand-new medium (the Gutenberg printing press then, the Internet now) to restructure cultural life. Unfortunately, Shlain stopped this line of discussion before digging too deep, moving on to a promotional discussion of her own awards show.

Saturday featured a powerful one-two punch of cartoon-industry giants. John Callahan (whose syndicated cartoons appear in WW) disarmed the capacity crowd with witty self-deprecation. A slide show featuring Callahan's best work was underscored by his tale of personal salvation: If not for the cartoons, he'd be drunk or dead. As for the creative process, Callahan says his cartoons are usually a last-minute endeavor and that his average day usually consists of "drinking coffee and going from Fred Meyer to Fred Meyer."

Matt Groening's speech was the conference's most anticipated event, for obvious reasons. Although he's most excited about Futurama these days, Groening offered irresistible tidbits for Simpsons fans: The new season includes Bart on hyperactivity drugs, plastic surgery for Moe, the death of a regular character, and Lisa as the first female president. The show is likely to continue for at least four more years, and when asked about a feature film, Groening said, "We want to do it." But Groening offered frustratingly little insight into his creative process beyond bald statements like "It's a blast!"

Perhaps the best part of the 10th Portland Creative Conference came from little moments not listed in any promotional materials. Between events, Groening and his fellow speakers could often be found in the lobby making conversation with anyone who approached. Even if the lectures were a mixed bag, the conference still offered an increasingly rare chance to make contact with those who inspire us.


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Willamette Week | originally published September 22, 1999

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