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Context:

The report compiled by the Willamette River Basin Task Force is available on the Web at www.kgw.com/wrbtf/

Former Gov. Tom McCall's crusade to clean up the Willamette River is chronicled in Fire at Eden's Gate by Brent Walth.

"Currents of Change" was reporter Jon Catton's final project for KGW; he has since moved to Montana.
 

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BLUE Ribbon Blues
 
An ambitious TV discussion on the fate of the Willamette falls flat as substance is swept away by an insistence on harmony.

BY PATTY WENTZ
pwentz@wweek.com

 

It's not polite to point. That message came through loud and clear during KGW's televised "town hall" discussion last week about Willamette River pollution. To drive the point home, the 300-some participants invited to cram into the Capitol Senate Chambers were asked to tie blue ribbons of cooperation around their fingers. The ribbons were a physical reminder that laying blame and pointing fingers would not be tolerated. But while the station successfully promoted on-air harmony among the gathered environmentalists, timber and agricultural representatives, politicians and bureaucrats, some participants say the made-for-TV event was long on symbolism and short on substance.

The show, sponsored by PGE, held promise. Producers convened an impressive 16-member panel that included public officials such as Portland City Commissioner Erik Sten, industry representatives such as the Oregon Farm Bureau's Phil Ward, and environmentalists such as Willamette Riverkeeper's Don Francis. Even Gov. John Kitzhaber showed up. But instead of calling on the experts, three KGW reporters roamed like a trio of Donahues, taking comments from the well-behaved audience.

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Task force chairman John Miller (top) provided blue ribbons, three reporters roamed through the crowd, and John Kitzhaber, like most people, didn't have a chance to say much.

"It was incredibly plastic," says panel member Nina Bell of Northwest Environmental Advocates. "I'm not trying to be insulting. But there was an extremely heavy emphasis, both before and during, to not say anything controversial."

Sten is quick to praise KGW for doing the show but says he found the emphasis on harmonious accord curious. "I thought the pointing fingers thing was misplaced--the idea you can't disagree on something without getting upset," Sten says. "I think disagreement leads to change."

The town hall followed a documentary by KGW reporter Jon Catton, who must not have been wearing his ribbon during filming, because he didn't pull any punches in placing blame. Catton's documentary pointed out that in settling the valley, we've transformed the Willamette from a free-flowing river to a polluted channel with stripped and overbuilt banks that is prone to flooding and unable to assimilate the toxins that ooze into it from industry, agriculture and city streets.

"The documentary was fantastic," says Francis of Willamette Riverkeeper, "and I was heartbroken the 'town hall' didn't delve into solutions."

The point of the hour-and-a-half special was to bring the problems of the river to the public's attention, says Larry Silverman, executive producer at KGW. He says he was not aware of anyone being warned to make nice. But, he adds, "The goal was to try to build some common understandings, and everyone has their own issues and they are pretty passionate about it."

John Miller, chairman of the Willamette River Basin Task Force, rejects criticism of the show. "You have to remember that this is the first time in the history of commercial television that a major station dedicated an hour and a half of prime time...to a natural resource issue such as the Willamette Basin," he says.

Miller admits there has been some frustration from environmentalists who think the state has dallied too long in dealing with the problems of the river. "That's legitimate," he says, but insists the state task force is moving forward with "blinding speed."

Bell is skeptical, noting that as with the KGW show, an effort is being made to keep things friendly. "We have a governor who is heavily promoting the idea that if we all talk to each other and hold hands, everything is going to come out OK in the end," she says.

Bell notes that Catton's documentary evoked the spirit of former Gov. Tom McCall, who is credited with the nationally acclaimed Willamette River cleanup in the 1970s. She suspects any ribbon tied to him would have quickly frayed. "He pointed fingers and used the law to the maximum force necessary to clean up the river," she says.

 

 

 

Originally published: Willamette Week - April 15, 1998

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