file:///Sangfroid/#Web%20Pages/pages-archive/Advertiser


NEWS STORY

Out of Sequence
Oregon's second-biggest high-tech company is about to be swallowed
by Big Blue. It wasn't the technology that sank Sequent, but its inability
to make sales and collect payments.


BY NIGEL JAQUISS
njaquiss@wweek.com


Techtronix remains Oregon's largest home-grown high-tech company. Mentor Graphics moves up to No. 2.

 

One employee reported that the company changed its procedures for handling returned merchandise after the Aug. 18 WW story, instructing workers to rip labels off the shipping boxes so they wouldn't be traceable.

 

Sun Microsystems, the leader in Sequent's niche of the market, took just 68 days to collect its receivables last year; Silicon Graphics, a competitor that has fallen on hard times, took 80 days.

 

 

On Sept. 24, Oregon's second-largest high-tech company will cease to exist. Investors in Sequent Computer Systems will turn their stock over to IBM for $18 in cash per share.

There is little doubt that the transaction will occur, but a number of questions remain about the $800 million Beaverton computer maker.

Last month, a WW article addressed the company's puzzling shipping practices ("Return to Sender," WW, Aug. 18, 1999). The story detailed a large quarter-end shipment meant for an East Coast customer that ended up in a Portland warehouse. Initially, the customer, Federal Data Corp., denied knowledge of the order, raising the question of whether the order was really a sale that could be counted as revenue.

Sequent officials insisted they did not book revenue on the Federal Data shipment; to have done so could have been improper. For its part, Federal Data later confirmed it had been negotiating a deal with Sequent.

Since then, however, current and former Sequent employees have provided additional information about orders that leave Sequent's Beaverton headquarters, ostensibly bound for customers, but then return weeks or months later unopened.

The most recent information provided to WW concerns what employees call the "depot process." Under this unusual arrangement, the company cut deals with a customer who agreed to buy a certain dollar value of computers during a year. Instead of shipping directly to the customer, Sequent instead sent computers to three warehouses in the Portland area, paying the storage and financing costs itself.

An obvious possible benefit to Sequent of the depot process was that it could ship out the "orders" even before the customer needed the computers, thus boosting sales. Sequent's annual report states that "revenue from product sales is generally recognized upon shipment." Company officials maintain, however, that they only ship unsold material when they expect it to "clean up" or become a firm sale imminently.

One recent depot-process shipment raises questions about what is a sale and what is not. Earlier this summer, Sequent signed a two-year distribution deal with a Maryland computer reseller called A&T Systems. On June 24--just before the end of Sequent's second quarter--Sequent shipped 35 separate sales orders earmarked for A&T. Instead of going to Maryland, however, the orders were trucked to a Washington County warehouse.

A&T Vice President Carlton Jeffcoat confirms his company signed a purchase order with Sequent, but says he has no recollection of ordering the specific material Sequent shipped. He says the material was of the type his company would eventually want but not configured or timed for any particular client. Jeffcoat said the shipment would be analogous to a car dealer agreeing to take future delivery of 100 Ford trucks but having not yet specified the color, model or delivery date.

In other words, the shipment was made for Sequent's benefit, not A&T's.

Ultimately, A&T and Sequent officials say, their two-year deal was canceled when IBM launched the Sequent takeover, and the goods were shipped back to Sequent from the warehouse. Sequent officials say the company booked no revenue on the A&T shipments.

In another twist to Sequent's confusing final chapter, a former worker in the company's accounts-receivable department told WW recently that as many as 10 percent of invoices issued were never sent to customers, that the company issued an extraordinary number of "credit memos" ( a document used to cancel a sale in the company's accounting system) and that the collection of money due Sequent was often complicated by customers never having received the material in question.

Sequent declined to respond specifically to allegations made by the former worker. Instead, the company issued a statement noting that it has been audited annually by Price Waterhouse Coopers since its founding and "stands behind its accounting practices without reservation."

Still, data show that Sequent did a poor job of collecting money from customers.

A 1998 survey of 41 U.S. computer manufacturers conducted by Robert Morris Associates shows the median company took 60 days to collect on its bills; three-quarters of them collected their bills in 79 days or less. By contrast, in recent quarters it has taken Sequent 110 to 120 days to collect its receivables. That places the company near the bottom of its industry and raises the question of how solid its sales were in the first place.

Maybe IBM will be more effective.

 

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Willamette Week | originally published September 22, 1999

file:///Sangfroid/#Web%20Pages/pages-archive/Full%20Sail%20Brewing file:///Sangfroid/#Web%20Pages/pages-archive/Portland%20Travel%20Specials! For Movie Times and Locations, See our new MovieLink site!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

search site rogue of the week scoreboard news buzz 500 words News Stories Lead Story feedback site map search site personals classified webxtra culture news