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Kmart Cool

BY LIZ BROWN
243-2122 ext. 325

 

Open and Clothed: For the Passionate Clothes Lover
Author Andrea Siegel reads from her new book, which contains stories, history and advice based on her costume library research, museum investigation and interviews with passionate clothes lovers.

7:30 pm Tuesday, Aug. 29. Powell's Books, 1005 W Burnside St. Free.


Kmart ain't what it used to be.

The blue lights marking hot deals along store aisles have stopped flashing; they exist only at the company's website, bluelight.com, and in shoppers' memories. The familiar red and aqua giant letters on the signs of yore have been replaced by shiny, modern BIG K signage. The revamped cafeterias have lost that comfortable, dreary vibe--though you can still buy delightful slushy Icees and soft pretzels there.

Sadly, kitschy Kmart stores are getting harder to distinguish from encroaching Targets and Wal-Marts, thanks to sterility makeovers intended to help them survive in an increasingly competitive market. Kmart's sales and stock prices have lagged considerably in recent years; top dog discount chain Wal-Mart pushed Kmart Corp. a rung down the retail ladder to number two. The company has strived to regroup more than once, announcing a few weeks ago that it will close 72 of its less profitable stores in 28 states, most of them by Nov. 1 of this year.

In other words, Kmart is no longer King.

So why does the retail institution still hold a special place in some shoppers' hearts? For one, it's reminiscent of a time before giant, look-alike discount chains ruled the suburbs. Maybe it's nostalgia for those '70s family photographs from the Kmart portrait studio, or memories of your parents giving in and buying you a coveted toy, but only if you behaved while they shopped. Back then, Kmart was the destination for cheap stuff, more affordable than Sears. You may have resented having to get your back-to-school clothes there while your friends went to J.C. Penney or Meier & Frank. But I'll bet you have fond memories nonetheless, and if you went back today, you would find something acceptable to wear, even if it's just a headband.

Despite all the recent changes, there are still enough cheap deals at Kmart to make it worth the occasional visit. Next time you're out on Northeast 122nd Avenue and Sandy Boulevard, or at Jantzen Beach Center, or smack dab in the middle of Beaverton, grab a cart and get busy. But be warned: The blue-light specials may be gone, but the long, frustrating checkout lines haven't changed.

Here's a sampling of what you might find.

ACCESSORIES:

27 pairs of cheapo silver earrings (butterflies, musical notes, seashells, etc.) with a Good Fortune purple beaded bracelet. Sure, your ears might fall off, but can you believe this price?! $9.99

Brunswick Axis sparkly purple bowling ball. No more worrying about whether or not they ever clean those finger holes in the balls at the bowling alley. (Ew!) $34.99

Gray or black furry pom-pom hair ties, barrettes or bobby pins. $2.99

Chess set or Monopoly key chain. Apparently there's a Ouija board version, too, but they were out when I visited. Just don't play while you're driving. $1.99

Tigger-head insulated vinyl lunch box with Thermos. Conveniently located next to the matching orange-and-yellow Deer Drag straps, for you hunters who carry a lunch. $9.99

FOOTWEAR:

Texas Steer leather work boots. $39.99-$44.99 (On sale for $29.99 during a recent visit.)

Thom McAn men's black leather oxfords. $29.99

Soho big furry slippers in yellow, blue, aqua, cotton-candy pink or black. The perfect excuse to have a Grease-themed slumber party. $6.99

Thom McAn red leather step-in ladies' shoes with cushy sole (and free theft-detection-device warning tag!) $19.99

APPAREL:

Fruit of the Loom Superman boys' briefs, four pairs. If only my waist were smaller. $5.49

Big Men's fleece vests, jackets and sweatshirts, sizes 1x-3x. $11.99-$24.99

Winnie the Pooh pajamas for little ones. Just like the ones you had as a kid! Will somebody please make these in adult sizes? $11.99

Men's Basic Editions 100 percent cotton, black button-down shirt. $12.99

You Glow Girl panties with glowing stars and angels or wizard pattern. A great excuse to drop trou. $1.99

IMPULSE BUY:

Miss America pom-pom set, various colors. "Fluff, shake and cheer!" Last time I checked, Miss America didn't use pom-poms, but who cares? $4.99

 

 

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