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MEN IN BLACK
by
ABRAM GOLDMAN-ARMSTRONG
243-2122
DATELINE:
Dublin, Ireland. In most of the world, Guinness is recognized
as one of Ireland's major contributions to the planet (Bono probably
wouldn't even try to compete). The brew is lauded in poems and
stories, and 10 million glasses of the black stuff are consumed
every day.
A certain mystique
surrounds Guinness, as well as more than a few rumors. (Some I've
heard are "It's made with River Liffey water" and "There's meat
added, that's why it's so rich." Neither is true.)
After 242 years,
Guinness is still the drink of choice in Ireland (84 percent of
the beer market) and among many would-be-Irish on St. Patrick's
Day.
Ever on the
quest for an interesting beer story, I began wrangling with the
Guinness administration to set up a tour of the production facility
long before I flew to Ireland in January. Thankfully, they eventually
succumbed to my pestering.
On Jan. 17 I
arrived at the brewery entrance, the famous St. James's Gate. The
oldest building on the site now houses offices and dates from 1810,
a decade after Guinness stopped brewing ale and became a porter
brewery exclusively. Tracks from the small railway that once shunted
ingredients around the site still run from building to building;
now a subwaylike tunnel connects the brewhouse and fermentation
cellars.
This is a business
that has grown at a spectacular rate. It began as a dilapidated
four-acre brewery that was leased by Arthur Guinness for £45
a year for 9,000 years in 1759. In the 1820s the company brewed
"Extra Stout Porter" for export to the West Indies (the term "porter"
was eventually dropped). By 1833 it was the largest brewery in Ireland,
by 1914 the largest in the world. Guinness is now brewed in 51 countries
and available in more than 150.
Modern visitors
to Guinness are shown into a massive museum called the Storehouse--it
reminded me of Seattle's Experience Music Project without the post-modern
architecture. The highlights of the museum include an advertising
exhibit featuring personal TV screens showing ads from the 1950s
to the present, and the rooftop Gravity Bar, with its superb view
of Dublin.
The modern Guinness
brewhouse opened in 1994, with six 840-barrel brewkettles. The massive
control room calls to mind NASA's ground control: Men in suits sit
at rows of computers facing a huge readout spilling forth information
on every brewing and fermentation vessel on the site. The brewery
is now almost entirely automated, from the brewhouse through to
the kegging line, where I had the opportunity to sample a pint.
They say Guinness
is better the closer you get to the brewery. Well, I couldn't get
much closer than that. My pint was creamy and fresh with a hint
of roastiness and a good, pale, malt flavor at the back. It wasn't
the best I've had in my life: That honor would go to my very first
Guinness, way back when, right here in Portland.
Sláinte.
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