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Liquid Insomnia

BY MICHAELA LOWTHIAN
mlowthian@wweek.com


Red Bull claims to "improve concentration and increase reaction speed."

The Ohm sells a lot of the pep drink to the rave crowd on Friday and Saturday nights.

Ohm bartender Brian McCulloch is concocting various Red Bull cocktails for next month's Red Bull-sponsored bartender's competition.

www.red-bull.com

Pure Sugar:
Mix equal parts champagne and Red Bull

Ohm
31 NW 1st Ave.,
223-9919


I lay wide awake last night staring at the ceiling until I heard the heavy-footed stand-up comic who lives in the apartment above me return home from his gig at Harvey's Comedy Club--around 2:30 in the morning.
I heard him do the usual: take a shower, do the dishes and stumble into bed. I wondered--as I always do when I hear him in the middle of the night--if he's very funny.

Then I wondered what the hell was in those Red Bull cocktails I'd been drinking earlier. I was down at the Old Town club The Ohm for its Smashin' Jazz event to have a look-see at whether the club really sells as much of the stuff as local Red Bull pushers Dave Hicks and Sasha Laman say it does.

Ohm bartenders Daniel and Brian confirmed that they do indeed mix a lot of Red Bull drinks, both with and without alcohol. "Whiskey, Jägermeister, whatever. But mostly vodka," Brian said. Daniel added that they use pure Red Bull to sober up the drunks who inevitably hit the after-hours club once area bars have closed. "These guys don't leave until four or so in the morning, so this gives them a few hours to wake up."

The energy drink, which can be found at Thriftway and some convenience stores, comes in a techno silver and blue can with a clean graphic style. It's been gaining in popularity among young clubhoppers, many of whom prefer Red Bull's euphoric sweetness and clarity to alcohol's sometimes messy blur. Somewhat insiderish, Red Bull is in fact a German stimulation drink made in Austria but first advertised in British pop magazine The Face. Many say the club kids like to drink Red Bull because it enhances the effects of Ecstasy and helps to keep them tripping the light fantastic into the early morning hours.

One rumor about Red Bull is that its magic ingredient comes straight from the almighty bull testicle. The aforementioned cagey representatives from Red Bull would neither confirm nor deny this intriguing club-urban legend. Red Bull does indeed boast an ingredient called Taurine, which is a synthetic version of a metabolic transmitter naturally found in cows. Perhaps because cows are not famously swift of foot or mind, to this key ingredient has been added a hefty pantload of caffeine and sugar.

Indeed, drink enough of the stuff and you could develop a real fondness for it. There's something about Red Bull's cotton-candy Kool-Aid smell: One little whiff and I begin to feel revived. Or at least alive with the hope of future productivity.

As I lay awake in bed I recalled the fizzy little kick in the stomach and the sense of well-being that followed, thinking about all the stuff I was going to accomplish the next day, if I could only get some sleep.




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Willamette Week | originally published April 12, 2000

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