LEAD STORY

Why Are So Many People Fuming Over Serena Cruz?


BY PHILIP DAWDY
pdawdy@wweek.com

County Chairwoman Beverly Stein took office in a 1993 special election, following the death of previous chair Gladys McCoy. She was a state legislator from 1989 to 1993. Termed-out in 2002, she says she will seek the Democratic Party's nomination for governor.

 

Multnomah County is the largest local government to be ruled by an all-female elected council, according to the National Association of Counties. All that intuition sometimes comes in handy, like when commissioners considered the
county's vexing maze of mental health
services, presented in Rorschach blot format, at a Dec. 16 meeting.

 


County Chairwoman Beverly Stein (above) also voted against the neighborhood notification plan, but the veteran politician would never have publicly trashed Diane Linn (below) the way Cruz did. Sharron Kelley, the longest-serving commissioner, says Cruz may yet mellow as she ages.

 

Multnomah County's budget for fiscal 1999-2000 is $899 million, making it the fourth-largest public body in Oregon. The county has 4,894 employees. At $275 million, the Department of Environmental Services is the largest; the Sheriff's Department has the most employees with 1,018.

 

Sharron Kelley, whose term expires Dec. 31, has been a county commissioner since 1989. Before that, she served as a Metro councilor from 1984 to 1989.

 

Serena Cruz does not speak Spanish.

 

Cruz crushed a field of five well-known opponents in her May 1998 primary, polling 31 percent. In the November 1998 general election, she beat Dan Ivancie--son of the former mayor--56 percent to 29 percent.

 

The May 1998 special election that brought Diane Linn and Lisa Naito to office was held to fill the seats of commissioners Tanya Collier and Dan Saltzman, who were running against one another for the City Council. As of now, Linn and Naito face no opposition for this May's primary, which will be for a regular, four-year term of office.

 

In 1998, the Census Bureau estimated that there were 32,371 Latinos in Multnomah County.

 

Of Portland Public Schools' 54,746
students, 8.2 percent (or 4,471) are Latino.

 

 

 
Read an email to WW in which Commissioner Serena Cruz explains at length her frustrations and recent votes.

Language Link:
Serena Cruz may walk the walk, but does she talk the talk?


Dec. 2 was a full day for Serena Cruz. At a Multnomah County Commission meeting that morning, she called some of her constituents "racist" and, later, characterized a proposal by fellow commissioner Diane Linn as "lunacy."

Says Linn, "I was anticipating a different kind of working relationship."

So, too, were many observers of local politics when Cruz was elected in November 1998. Her smarts eclipsed only by her brashness, the Harvard and UC Berkeley-educated Cruz came into office a year ago as the most promising rookie politician in the Portland metropolitan area since Erik Sten.

Some even thought she would be the Great Latino Hope in a state where Latinos are the fastest-growing ethnic minority but often don't see the political process as a place to cast hopeful glances.

But Cruz, it is said, has spent so much of her first year burning bridges that she may have to spend the rest of her term rebuilding them just to get anything done, be it for Latinos or for herself.

"Sometimes, I feel like I'm an outsider here," Cruz said one afternoon in her 15th-floor Portland Building office, where even on a gray, cloud-decked afternoon the view stretches to the shoulders of Mount Hood. "I don't hear my colleagues raise how our decisions will affect people of color or the poor, but I don't always want to be the first one. Didn't people do this before I got here? The political part of it I just didn't expect. I didn't fully get how important personal politics are to how things get done."

Cruz's discomfort is hard to miss.

"I think for whatever reason she's angry and frustrated," says Sharron Kelley, who's been on the County Commission since 1989. "I don't know why."

Nor does anyone else in local political circles. A year ago, they augured that Cruz might rocket as high as she wanted in politics. Now, they wonder if she will clear the launch tower.


A grand tradition in America is the modus operandi of first-term politicians: do little while appearing to do much. It's a safety dance. By issuing press releases and mouthing words out of junior-high civics classes at public events, rookie pols create the impression that they are veritable Duke Ellingtons, scoring swinging orchestrations that will change the very rhythm of public life, save taxpayers money and bring justice to the oppressed. But whether in Congress, a legislature or local government, wise political newcomers often churn out nothing more than Muzak.

For there is no first-term politician alive who wants to be among the dead come re-election night. To neutralize this fear, a strategy has evolved in American politics: sit on your hands; leave the tough calls to the veterans; initiate no controversial legislation; only weigh in on budget matters. Keep your style inoffensive and your substance unassailable.

Consider Diane Linn and Lisa Naito, who were elected to the Multnomah County Board of Commissioners in a May 1998 special election. While both are freshman county commissioners, they are political veterans. Linn headed the city's Office of Neighborhood Involvement from 1993 to 1998 and for three years before that was executive director of the Oregon National Abortion and Reproductive Rights Action League; she is married to Dick Springer, who served 16 years in the Oregon Legislature. Naito, the ex-wife of Steve Naito, served in the Legislature from 1991 to 1995 and was a Metro councilor from 1996 to 1998.

As first-term commissioners, each has dipped into controversy, but each has also played a steady, even game.

Cruz, on the other hand, has never heard of the safety dance. It's not clear whether she acts the way she does because of her relative youth--she is 32 years old--or because she was raised poor, Latino and Mormon, or because, the most likely scenario, she is Serena Cruz.

Cruz's style was in full flight on Dec. 9, when the County Commission spent the morning considering an ordinance that would ban smoking in all businesses, including restaurants. Sponsored by Linn and Naito, the ordinance met token resistance from the Oregon Restaurant Association and the few stray smokers who testified, but they were overwhelmed by the lobbying efforts of the American Lung Association, the American Cancer Society and the American Heart Association, as well as a packed gallery of supporters.

This ordinance, a version of which is already law in California, Corvallis and Boulder, Colo., among other places, should have been an easy vote for a liberal politician in Multnomah County. County Chairwoman Beverly Stein easily joined Linn and Naito in supporting the ordinance (Kelley, the most conservative member of the group, opposed it).

But Serena Cruz--every bit the lefty that Stein, Linn or Naito is--sat impatiently through the testimony of health officials, high-school students and musicians hammering home the message that secondhand smoke kills. Then, she all but spat in their faces as she told them she would vote no.

Hunched forward against the dais, Cruz went after the ordinance--which would temporarily exempt bars, bingo halls and race tracks--like a hyena with a wildebeest. She said the ordinance was the "wrong tool," that it would encourage employees to narc on one another, that it would add another regulatory layer for small businesses to grapple with and that the county had more important matters to attend to, such as living-wage policies and countywide civil-rights legislation.

As Cruz read her statement, indignation rippled across the standing-room-only audience: How could a progressive liberal knock two decades of solid scientific research and accumulated common sense?

Behind closed doors, Cruz disparaged the ordinance in even more forceful terms, calling it yuppie, feel-good legislation put before the commission to boost Linn and Naito's re-election prospects in May.

Instead of attacking Cruz's style, lobbyists for the ordinance cast aspersions on her reasoning and called her a hypocrite.

"It was the first time she'd given a statement on her position, if you can call it that," says Melissa Torres, an American Lung Association lobbyist. "She was going around in circles."

Although Cruz's reasoning was more articulate than that, it surprised many who thought they knew her.

During the 1998 election cycle, the Tobacco-Free Coalition sponsored a meeting for candidates for city and county office. "We put the question to everyone there: If an ordinance came forth, would you support it?" says Bill Smith, former director of the coalition. "Everyone was supportive, including Serena."

"People are concerned by the about face," says Jim Eddy, an active member of the Smokefree Workplace Coalition. He says he doesn't understand Cruz's opposition to the ordinance because "it's not based on anything I can sink my teeth into."

Why was Cruz's opposition so heated? She says that in the days leading up to the vote, pressure mounted as she heard from constituents who'd been told she was pro-smoking. And she didn't react well to the pressure. "It wasn't fun to be continually beaten up on," she says.


Another example of Cruz's political thermodynamics came the week before, over what seemed to be well-trod political turf. Commissioners were reviewing a proposed resolution for siting residential group homes. The idea was to trim away some of the controversy that typically erupts when these facilities for ex-felons or mentally ill people are placed in neighborhoods. Informed by her experiences at the city's Office of Neighborhood Involvement, Linn introduced the so-called good neighbor certification process. It would require that proposed homes work with neighbors and neighborhood associations to ensure local community involvement in the siting process.

"Lunacy," Cruz called Linn's proposal at the public meeting. In her view, it would give "racist" neighbors or NIMBYs the power to stop facilities that would quite often be serving ethnic minorities.

Although Stein later joined Cruz and nixed the proposal, many were furious with Cruz.

"She uses labels a lot," says Cindy Peek, Foster-Powell Neighborhood Association president. Along with her husband, Jack, Peek has been distributing audio and video-taped copies of Cruz's comments. "I think that it's inappropriate for an elected official to engage in name calling."

"I find it real interesting that she'd call folks racist when we're talking about protecting family and community and children," says Willie Brown of the Northeast Coalition of Neighborhoods. "How could that be racist? It bothers me that she'd say something like that, because it polarizes folks."

Pam Arden, who ran against Cruz in the May 1998 primary and now works for the North Portland Neighborhood Office, says she thinks Cruz is letting her ethnicity color her better judgment. "She's trying to make her mark as the only ethnic person to bring these issues forward," Arden says. "There's more to the community than just a diverse population."

Whatever hurt Linn may have felt after the meeting she has submerged five weeks later. "This was a classic case of thoughtful public discourse on a complicated case," she says. "There were a few things said here and there; this is a democracy. That doesn't mean we won't have disputes and meltdowns."

Cruz is unrepentant.

"This is a very white community," she says, "and people believe that there aren't racist attitudes in our community. But there are numerous examples of direct and indirect racism, and it's important to call it what it is."


Cruz also angered the U.S. Immigration and Naturalization Service with her bid last year to end Multnomah County's policy of renting jail beds to the federal agency.

For 15 years, the county has rented jail beds to the INS so it can hold illegal aliens before deporting them. The policy brings the county approximately $3 million a year in revenue.

Under its agreement with the county, the INS always has a call on 100 beds in the county jail system. This puts Sheriff Dan Noelle in the position where he's sometimes forced to release local prisoners early to keep the INS beds open, robbing him of control of the local jail system. (No local prisoners have been released early since July 1998.)

But Cruz--for whom social justice is job one--felt that illegals were often denied rights to counsel, detained unfairly and tossed from the United States based upon INS caprice. Nor did she like the appearance that the county was funding social services on the backs of immigrants. Cruz saw the INS as draconian, viewing it through the lens of family history; her own mother was repeatedly ushered across the U.S.-Mexican border during her youth.

Cruz said that the INS targets people based upon their skin color, something many Latinos and other ethnic minorities have long believed. Coupled with her frustration over what she called the county's "immoral" policy, on Nov. 3 Cruz formed a task force to review the INS-Multnomah County relationship. (The task force will report back to the commission by the end of February.)

Seven days later, the INS fired back.

"It appears that Commissioner Serena Cruz has taken an issue related to the issue of our country's immigration laws and distorted the facts," Joseph Shaffer, retired assistant district director of INS's Portland office wrote in a Nov. 10 Oregonian op-ed piece. "Cruz has always played upon the fear and suspicion many Hispanics have of the Immigration Service. She knows she can easily cast INS as the villain by making outrageous allegations."

Not only did Cruz anger the INS, she also aggravated many Portlanders who can't see placing the concerns of illegal aliens ahead of those of Oregonians.

Recently, however, Cruz's attitude toward the jail beds--and, to a lesser degree, the INS--has softened somewhat. She says she's learned that if the county drops its agreement with the INS, then the agency will simply detain illegals in another jurisdiction, like Yamhill County, which has a reputation for making lawyers jump through hoops when they want to see their clients.

"I understand immigration law much better today," she says. "I understand that the INS has no choice but to enforce the laws the Congress passes." Cruz says, however, that in a large number of cases the INS has discretionary authority over who it detains, and that's the area she wants to influence.


Some of Cruz's frustration and anger with the political process is understandable, even to fellow commissioners like Kelley and Linn.

"With the county bureaucracy, it takes patience and time to understand how a county commissioner can move mountains and make things change," Kelley says. "That has to be a frustrating thing for a new commissioner. We've all been there."

At 32, Cruz is the youngest commissioner by nine years and is only four years out of graduate school. Prior to her election, she was an aide to City Commissioner Erik Sten; in his office, stagecraft isn't on the agenda so much as jousting at giants like AT&T is. "I learned it's not a bad thing to be the only 'No' vote," she says, after two years of watching Sten turn into a Doctor No in training at the City Council.

But unlike Sten, who has a consistent foil in Mayor Vera Katz and will always look good being the dissenter against her developer-friendly agenda, Cruz does not have a foil on the county commission. In fact, the five commissioners are so close to each other in political philosophy that trying to tell them apart is a bit like a blind tasting of macro-brews.

"The County Commission tends to argue over the details," says former two-term commissioner Gary Hansen, who is intimate with the commission's thin ideological divide. "Because of the narrow differences between them, people tend to get ticked off easily, but things do tend to move forward."

This situation is not unique to Portland. In San Francisco, which is all-liberal-Democrat, all-the-time, it's typical for city/county supervisors who share the same political DNA to fight as if they want to cut off one another's oxygen supply.

If you listen to the political talk around Portland, you'll hear that Cruz may even be right on some of these issues, but that her style is so contrary to existing Portland norms that it makes many uneasy about her. They say that Cruz often acts as if she weren't only elected but crowned as well--and that she has turned into a royal pain in the process.

"Cruz is very strong-willed," says George Eighmey, a former state legislator who ran against Linn in 1998. "I can accept a lack of people skills in people who are very bright, when they come up with good ideas. But it's the people-skills people who win the day."

The way veterans see it, Cruz is too smart not to do the math and realize that re-election beats corporate law any day (she worked for local law firm Ball Janik before joining Sten's staff). She works too hard and is too passionate about her beliefs to throw it away over ego. Many observers figure she'll run for higher office in the near future, possibly as soon as 2002 when term limits push Stein out of office. Ironically, Cruz would probably square off against Linn for county chair.

"Every politician looks for the balancing act," says Hansen, now a state representative. "You figure the lay of the land and what can I do to be effective, but that takes some time; there's a learning curve."

"What we've got here is youthful passion," says Kelley. "I think she'll evolve into something different, but I'd hate to see her lose her degree of passion. She's sincere in everything she does."

At moments, Cruz herself seems to understand that she needs to evolve or face the dread hand of political Darwinism.

"I have to figure out how to distance myself from my core values of social justice and tolerance, so I know how to express my opinions, but do it in a way that is professional," she says.

Late during the Dec. 16 commission meeting, Cruz provided a perfect clip of how passion and politics sometimes blend like flour and water. Sometimes, she's the only commissioner who can make rhetoric sound real. The topic was group homes, but Cruz had calmed.

"I was nervous we'd reinforce notions in our community that people who use these facilities are drug addicts and mentally retarded," she said. "They are our brothers and sisters! They are not the Other! Government's place is to challenge the fears that aren't real and support the ones that are."


Language Link
Serena Cruz may walk the walk, but does she talk the talk?

Although many in Oregon's Latino community are thrilled to have a Latino in high elected office--state Sen. Susan Castillo (D-Eugene) is the only other Latino elected to a major office in the state--there are some who feel that Cruz is not Latino enough.

When they are religious, Latinos are typically intensely Roman Catholic. Serena Cruz was raised in a strict Mormon household in Eugene, albeit a single-parent one. It was a mixture of Latino and American culture. She and her siblings ate rice, beans and tortillas. Her mother, who as a youth had picked onions and cotton throughout the Southwest, wanted her kids to be fully Americanized. Mrs. Cruz didn't mind that her oldest son played James Taylor and Joni Mitchell on the radio, though she herself would've preferred ranchera music.

Still, at North Eugene High School, Cruz would occasionally hear herself called "spic" and "wetback" as she walked the halls. Such taunts didn't eat into her too much; she was Mormon, after all--one of the chosen people.

Cruz left the LDS church when she was 20 and took graduate degrees at both UC-Berkeley and Harvard University. She's articulate and smart, and she represents the fastest-growing ethnic minority in the county. Some say that she still has a major Achilles' heel: She doesn't speak Spanish.

"If you don't speak the language, you can't be the best representative," says Christopher Santiago Williams, executive director of the Oregon Commission on Hispanic Affairs. "You need to be culturally tied to Latinos, and language is the strongest link to our culture."

Says Cruz, "I don't believe you have to speak Spanish to advocate for the community. I wish I spoke Spanish, but I don't think that makes me less of a Latina." --PD

 

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Willamette Week | originally published January 12, 1999

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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