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Forever In Blue Jeans
Ready-to-wear takes on a whole new meaning as fashionistas prepare for the millennium Lara Croft-style.


BY CHRISTINA MELANDER
melander@wweek.com


START HORDING NOW : Where to get what you need.

Everyone's got a prediction about what will happen when the clock strikes midnight on New Year's Eve, 1999. But no one's given much thought to what we'll be wearing. Most of us are still content to suit up at the Gap. Will the future be colored khaki?

Perhaps, but you can bet that it won't be drab. Though the populace isn't about to start dressing like the Mylar-clad Milla Jovovich in The Fifth Element, the monumental dawn of 3M is surely cause for a revolutionary new look.

That look will likely be utilitarian. It's military-inspired, street-tough and aerodynamic but feminine all the while. It's more practical than handsome, but this new style--utility chic --unites function with fashion.

Utility chic made its debut at designer shows last fall and began appearing in stores early this year. Apparently the people at Prada, Miu-Miu, Ralph Lauren, Helmut Lang, Michael Kors, Dolce & Gabanna and Calvin Klein couldn't keep their hands off anything that fastens--zippers, snaps, strings, Velcro. In affixing closures to unexpected places and borrowing shapes from athletic equipment, designers rocketed sportswear to new haute couture heights. Teva-like sandals are given a fat rubber heel. Armbands and kneepads double as purses. Apron-style vests (with buckled straps and mesh pockets) don't have a kernel of semblance to your granny's housecoat. Pants that convert to shorts do so much more gracefully than those dorky camping standbys. Even Chanel, with its signature fussy accessories, has introduced a sleek pocketbook molded to fit the body.

This phenomenon isn't just taking place on the pages of magazines. Take a trip to Urban Outfitters or Pokerface: Drawstrings cinch hemlines, necklines and sleeves. Sexy holster bags (designed to ride low on the hip) expose fanny packs for the frumpy carryalls that they are. Clever details on jackets, shoes and skirts prove Velcro's fierce staying power. What's most remarkable about all these bells and whistles is their subtlety. The features are (surprise) functional and attractive, not extraneous.

Why? Stacey Kozawa, fashion coordinator for Nordstrom's Oregon stores, says this: "Everyone's lives have gotten pretty busy. We want things that are a little bit more casual--anything to make our lives easier. If it's functional, it's a good thing." The new torso-hugging sacks, reversible dresses and roll-up shirts clearly fit the bill.

Initially, it may seem surprising that P-town is buying into a style that could easily be dismissed as faux active wear. After all, Portlanders--save teens and alphabet district denizens--largely reject fads and trends, preferring running clothes to runway couture. Weather dictates that we stay concealed in rain gear for three out of four seasons, so historically not much thought has gone into what's worn underneath.

But utility chic's whole gig is practicality, and that's something Rose City citizens can relate to. We're already well acquainted with technical fabrics and know all about looking cool on bikes. And as any gearhead will testify, function justifies cost: It's acceptable to buy designer shoes if they have ballistic rubber soles that carry you through First Thursday with nary a blister. Manolo Blahnik stilettos, on the other hand, are pure frivolity and are likely to be scoffed at on this town's puddled streets.

Utilitarian clothing, of course, is nothing new: Blue jeans are the original work pant; Carharts are the choice dungarees of this decade. Jumpsuits and overalls--some of the most sturdy, and often ugly, garments ever designed--have, from time to time, woven themselves into the fabric of ready-to-wear. But instead of being styled to hold a hammer and withstand extreme wear and tear, the new functional threads, tailored for the next millennium, anticipate that urban-dwellers (which we'll all be someday) will need their hands free to navigate a jumble of telecommunication devices and increasingly dense streets. In August, Levi's will introduce a jean jacket with pouches specifically shaped to hold a discman and cell phone, with deconstructed seams to house headphone wires and phone antenna.

Whether we'll ever need to quick-change slacks into shorts because global warming is so bad or stow our money (or weapons) in armbands, utility in fashion signifies signs of intelligent life in an industry that is so often accused of being frivolous and vapid. In our stride-right clothes equipped with pockets, padding and quick-release devices, we will be well prepared to face whatever the murky, technological future throws our way. With style.



Start Hoarding Now
Where to Get What You Need

Bags
Since Prada is scarce in Portland and painfully expensive besides (handbags start at $400 at Saks Fifth Avenue), Yak Pak is the answer to body-clinging bags. The Brooklyn company that was an early pioneer of mini backpacks (you laugh now, but you loved them three years ago) now constructs unusually styled satchels and totes for DJ equipment. The newest offerings include a holster hip bag and an apron-like vest (see below). Diesel and the House of Custard make similar sacks. Prices range from $20-$60 at Urban Outfitters, 2320 NW Westover Road,
248-0020.

Shoes
This year's crop of aerodynamic shoes delivers us from chunky heels. BCBG crafts supremely comfortable footwear that will keep you out on the town long after ladies in 4-inchers have retired. The Evita loafer and Express slip-on, both in black, are an investment at $109 each (BCBG, 700 SW 5th Ave., 227-2224). Nordstrom carries a sassy selection of sandals by Kenneth Cole, Charles Jourdan and David Aaron; look for decent copies at Cathy Jean, Nine West and discount emporiums.

Everything
Pokerface is a veritable warehouse of utilitarian fashions. The store has got it all--bags, shoes, paper dresses, weatherproof skirts and boots with detachable pockets. And it's not just for chicks; check out Reactor's painter pants for men, featuring zip-off legs and drawstrings at the waist and ankles, $70. All the apparel on these pages is available at Pokerface, 128 SW 3rd Ave., 294-0445. Pictured at far left on the page opposite is a Living Doll pullover, $58, and skirt by Label, $106.



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Willamette Week | originally published June 16, 1999


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