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Stop Making Cents
Live better than you ever have without earning a dime more than you already do.


BY MAC MONTANDON
mmontandon@wweek.com


Illustration by Chad Crowe

"...Friday's personal-income report showed that personal income, which includes wages, interest and government benefits, rose a faster-than-expected 0.7 percent last month. It was the biggest gain since a 0.9 percent rise in November.... In a separate report, sales of new single-family homes rose in June to a seasonally adjusted rate of 929,000 units, better than forecast, the Commerce Department said."

This bit from an Associated Press story in The Oregonian ran in late July, under the headline "Reports show U.S. economy thriving." But really it could have run any time in the last half of the '90s, in just about any paper in the country. Reports of the nation's financial good fortunes aren't just the news of the day--they're the news. That headline has been reconfigured and republished so many times in the past few years, the average 12-year-old probably thinks Greenpeace is a Woodstock-style music festival hosted by the Federal Reserve Chairman: Alan Greenspan Presents the Money For Nothing Tour!

It could give a guy a complex. While the stock markets leap, frolic and tumble effusively, like thespians in a Busby Berkeley picture, I earn steadily, steadily along. No ups, no downs: flatlined economics. My personal income includes, well, my personal income. When I need to seasonally adjust, I put a sweater on.

Finally, I feel I've languished long enough among those whose palms are ungreased and unPiloted. I've devised a plan. No, I haven't joined the ranks of deranged day-traders or masters of their own domain names. I simply aim to Act Rich and Live Well. It's a three-pronged attack.

DRESS RICH
This is essential to stepping out of the cheese and into the upper crust of the doughy pie. Women should think "old money" when putting together a look. Holly Golightly big-brimmed hats, three-quarter-length coats, cigarette pants, fur stoles, faux pearls and clever scarves can easily be secured at thrift and vintage stores. Fellas have it a little tougher. The problem with most thrift-store suits is the fit. Hart, Schaefer & Marx and Joseph Banks--the makers that dominate the second-hand suit market--clearly had the chops. They cut numerous wicked-cool threads years ago. The trouble is, some other guy's been wearing them in the interim, and they've gone all funny in the crotch and chest. The key to looking wealthy is good tailoring. You figure if you're only spending 20, 25 bucks on a suit, another 15 or so to make it fit is well worth it.

Polo oxford shirts are an enduring emblem of monetary success. They can be found by the shopping-cartful at Goodwills and Value Villages all over town.

Shoes are another matter entirely. Here is one area in which you cannot fudge it. Bite the bullet and spend a minimum of $85 for a slick pair of kicks. This is the reason Costco was invented. Buy an 18-gallon drum of peanut butter--half a year's sustenance--to help facilitate the shoe splurge.

SCAM STUFF FOR FREE
My proudest moment in this department occurred far from home. My girlfriend and I were traveling, post-collegiately, across Europe (using suitcases on wheels, mind you, not those horrid backpacks bulging like mini Tom Arnolds, the type favored by scruffy, liquid youth). One day, while waiting for a train, we wished to visit the London Zoo. Unwilling to dole out the 9 pounds per, or whatever the hell it was, for admission, I lit on an alternate plan. I explained to the zoo's manager that I was a writer with a very important film magazine "on the other side of the pond."

"The Filmist is doing a millennial story on how the zoo has been featured in American films throughout the century and I have research to do, my good fellow. I'm interviewing Kubrick. Her? She's my photographer."

Similar scams can be engaged in to extract discounts on plays, movies and haute cuisine. A quick wit, after all, is free to those who can afford it, very expensive to those who cannot.

It is also important to identify the perks of your job. If, for instance, you work in journalism, keep an eye out for free tix to the opera, theater and films. Volunteer to review restaurants that serve dessert wines. If you're a barista, tell people cryptically that you work in the imports-exports business and carry a thermos of chai.

Although not exactly a scam, befriending employees of an Internet startup company is generally a good idea. Not only are these poor chaps greatly pal-deprived, they probably have coastal rentals you can occupy July-September. A smooth icebreaker with this set might be, "And to think, for years I thought an Initial Public Offering was something my dog did on our walks. Ha!"

RATIONALIZE, RATIONALIZE, RATIONALIZE
Look around your apartment. How much have you spent on the things you see? The micro? The telly? The bed? These are items most people throw down serious dough for, but if you're like me you've spent next to nothing on them. Perhaps you've pulled the Big Borrow, a scenario in which, over time, something mysteriously becomes yours: "So I'll just use this computer until I get my own, 'K?" Maybe you've simply frustrated friends into giving you an answering machine. (Or perhaps you were lucky enough to work for Jesuits. When a friend of mine quit her job as receptionist at a Jesuit school, they gave her a used car as part of her severance package.) How these goods have become yours is not the point. The point is, they're yours, and you haven't spent a nickel on 'em. Thus, thousands of dollars have been freed up. Now, instead of spending them on things you need, spend them on things you want. And please, spend frivolously. Sure, the RR (Real Rich) count every penny--that's why they're rich, for god's sake--but part of what makes being FFP (Faux-Financially Phat) fun is that you can actually enjoy money. I say: Dine with Donnatella! Linger over linguine! Exfoliate in excess!

If all this makes me sound deeply shallow, then good. I've successfully juked my liberal, progressive, lower-middle-class upbringing. For many people, that is the highest hurdle to clear in order to enter the rarefied realm--however spuriously--governed by men whose names begin with Langhorne and end in Esq. One's morals and deep-rooted beliefs can be a painful splinter to extract. But the discomfort dissipates quickly and sweetly enough, like lips made sore from too much kissing. So pucker up, good people, and bid adieu to the pimply cheek of poverty. The free market has been calling. Didn't your personal assistant give you the message?


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Willamette Week | originally published October 13, 1999


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