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All Creatures Great(ly Spoiled) And Small
Spot seems a bit grumpy? Throw him a bottle of Prozac. Boots giving you the cold shoulder? Maybe she needs a massage. In this day and age, pet parenting is all about pampering.

BY AMY FAUST
243-2122

A few years ago, I was visiting some friends in rural Ireland who had just acquired two cute, cute, cute kittens. When I asked my friend what the kitties' names were, she looked at me with a blank expression: "Names?" she asked.

It would seem that in the Auld Sod, as on most of the globe, cats are procured strictly as mousers. They hunt for their own food, they do not live in the house; they are treated--dare I say it--like animals.

This got me thinking about my two kitties back home (being cared for by a full-time cat-sitter, of course). Mavis and Baby Lyle dine on only the finest, overpriced cat food (Fancy Feast, but only the sliced variety). They are surrounded by every cat toy ever manufactured and cared for by a veterinarian who makes house calls--because you know how traumatic those car rides can be. I've got the number for my cat-behavior counselor on speed dial, in case "issues" come up. So who's the jerk here, me or my friend?

When you think of pet freaks, your mind conjures women at cat shows, whose purple hair bows match their Persian's own lavender accessories. But nowadays, there's a new group of pet fanatics--seemingly functioning, mainstream people who don't just baby their animals but treat them like very spoiled, yuppie children. Grandma taking Fifi to the poodle-groomer once a week has metamorphosed into your friend dropping her mutt off at doggie day-care for the workday. Entrepreneurs are having a field day.

Gone are the days when providing food, shelter and a little love rendered you a responsible pet owner. Today, animal owners--excuse me, pet parents--need to consider whether Buster may be suffering from seasonal affective disorder and whether Fluffy might actually prefer to be a vegetarian. Are you ready to put your pooch on Prozac? Let's take a look at the the new essentials in pet care. (Keep the pills handy--for yourself.)

DIET

Forget Friskies. Dogs and cats of the '90s are fed chi-chi organic pet foods such as Hund-n-Flocken. Their diets are supplemented with any manner of treats, from handmade burger-and-fries-shaped doggie biscuits to Kitty Kaviar. For dogs with active lifestyles, there's Rebound, a new sports drink that replenishes electrolytes and boosts stamina. The dogs I corralled for a Rebound taste test were a little taken aback by its sweetness but willing to drink the stuff. Their parents, who, like most dog owners, are more concerned with reining in their canines' rambunctiousness than enhancing it, were happy to report that the pups didn't seem more hyper than usual. If Fido rejects Rebound, try Power Bark, a carbohydrate-rich energy bar. Power Bark is wheat- and dairy-free, accessible to hounds who suffer food sensitivities.

* Hund-n-Flocken: Wagner's Pet Supplies, 4710 NE Martin Luther King Jr. Blvd., 284-1885.

* Kitty Kaviar: The Cat's Meow, 3538 SE Hawthorne Blvd., 231-1341.

* Rebound: PetSmart, various locations.

* Power Bark: On order at Man's Best Friend, 3445 SE Hawthorne Blvd., 230-0237.

HEALTH

New trends in health care for pets tend to mirror those for people, emphasizing alternative medicine and stress management. (Apparently, humans aren't the only ones feeling the strain of an increasingly fast-paced, toxic world.) Owners of dogs with hip dysplasia or ferrets laid flat by back trouble don't have to rely on traditional medicine any more. That's right, chiropractic treatment and acupuncture have been extended to the animal kingdom. Homeopathic remedies employing essential oils and Chinese herbs are being used to counteract more subtle physical ailments and psychological or behavioral (i.e., moodiness) problems. How does a pet feel when you're having him stuck with pins for his own good? According to Jamie Mackler at Whole Pet Veterinary Clinic, dogs become relaxed and almost fall asleep during acupuncture, but "with cats, it's a little harder."

Felines might prefer a less invasive touch. Cat Massage by Maryjean Ballner (St. Martin's Press) is a book that not only instructs on the basics of this art but gives hints on determining when Mr. Kitty is "in the mood for massage."

* Chiropractic, acupuncture and homeopathic treatments: Whole Pet Veterinary Clinic, 1431 SE 23rd Ave., 233-2332.

* Cat Massage: on order at The Cat's Meow.

THERAPY

No matter how much love you bestow on your four-legged children, issues--whether it's a bitter rivalry between siblings or a pet acting out (i.e., peeing in your shoes while you're at the office)--can always arise. I know about this only too well, as my two exceptionally brilliant and adorable cats happen to hate each other's guts. When the fighting got unbearable, I researched treatment options and found that there are many, from animal psychics to behavior specialists to vets who prescribe anti-depressants.

While I was certainly tempted by the mystique of pet psychics, I was a little skeptical when I learned they do their work over the phone. Instead, I called on Cindy Miller, a cat-behavior counselor who also works via the fiber-optic cables (this makes a little more sense to me). After asking a million questions about everything from the cats' markings to how they spent their kittenhood, Cindy suggested some common-sense measures involving squirt guns and extra litter boxes that proved very helpful. Even if I don't religiously follow her advice, it was certainly worth it to talk to someone who seemed completely enthralled by the daily activities of my kitties.

But with more serious behavior problems, Cindy and many veterinarians are beginning to lean more toward pharmacological solutions. My vet, Dr. Marla McGeorge, has been known to prescribe anti-anxiety drugs for cats who engage in inappropriate peeing. And dogs who develop separation anxiety--which manifests in such desirable activities as chronic escaping from the backyard or relentless destruction of your belongings--are increasingly being treated with Clomicalm, a.k.a. Prozac for pups. This is the first pharmacologic drug successfully tested on canines.

* Cat behavior counselor Cindy Miller: 663-5684.

* Dr. Marla McGeorge: Cat Calls Mobile Cat Clinic, 638-1314.

* Prozac, Clomicalm and other anti-depressants are now commonly prescribed for animals with behavioral problems. Consult your vet for details.

Finally, when the inevitable happens, rest assured that you can make arrangements with Petland Cemetery (800-738-5119) to be buried adjacent to your beloved companion. After all, if life on earth is any indication, doggie and kitty heaven may be more cushy than the human hereafter.


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Willamette Week | originally published October 20, 1999


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