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DToday's Special Word: Miscellaneous


BY CARYN B. BROOKS
cbrooks@wweek.com


GENTLE READERS,
Don't you just love the word miscellaneous? When you say it, your tongue feels like it's dancing. To celebrate this wonderful mouthful of a word, this week's column will deal strictly with (all together now) miscellaneous items all strung together with no apparent purpose. Everytime you read the special word, please ingest a handful of M&Ms.

ITEM! Generic one-taste-fits-all cereal is for the very same sad sacks who buy tube socks off the rack (how gauche!). It's all about you at mycereal.com, a cyber-sideline for the big boys at General Mills. By punching in info about your nutritional desires and your taste traits, you can create a special one-of-a-kind cereal just for you. Miss Dish created a custom blend of high-fiber bran shreds, dried whole blueberries, enriched bran flakes, enriched oat clusters with iron and dried banana bits. You get to name your new cereal, and this one is dubbed Fiberlicious. Then, for about $10, you get seven servings of your special cereal shipped to you in individually packaged bowls (or pouches, if you request it). Now, this costs more than your usual big box of corn flakes, but remember, this is special cereal made just for you, not the miscellaneous neighborhood folks. Oh, and they have some very unhealthy choices involving cocoa puffs if fiber ain't your thing. Disclaimer: The cereal mixmasters are just trying out the site with a limited number of people. A friend emailed me a special access code, but for now you can give them your email address and they'll notify you when they're up and running for everyone.

ITEM! The Heathman's Philippe Boulot is staying put. Sure, there were questions as to whether the star-studded French chef would stay after the McCormick & Schmick takeover, but Boulot's happiness seemed confirmed by a recent unveiling of his new miscellaneous menu, which is très, très Frenchie. Miss Dish got a few moments with Doug Schmick, who revealed that wooing Boulot wasn't too hard--they promised him he could keep on doing what he wanted and they promised him a new kitchen. Schmick also said one thing they asked the James Beard Award-nominated chef to do is explain what the dishes are under their traditional French names on the menu.

ITEM! The Green Onion will peel back its old layers to reveal a swanky new club/ restaurant called XV at the end of November. Lorenzo Daliana, formerly of Higgins (and the belly-up Tropicove), will be the main chef and promises to offer Caribbean cuisine and other miscellaneous delights.

 

 

 

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