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INTERVIEW
Black Elvis at Warp Speed
Kool Keith, the hip-hop chameleon, brings his latest incarnation--and his full-tilt mindset--to Portland.

BY DAVE McCOY
dmccoy@wweek.com


Kool Keith, DJ Spooky
Crystal Ballroom, 1332 W Burnside St., 778-5625
9 pm Friday, Sept. 17
$13

Kool Keith will also appear at Music Millennium-Northwest,
801 NW 23rd Ave., 248-0163, 7 pm Friday, Sept. 17. Free.

You can e-mail Kool Keith at blakkelvis@aol.com.


"Earth people, I was born on Jupiter"
--Kool Keith, "Earth People"

Kool Keith, a.k.a. Keith Thornton, is hip-hop's intergalactic heir apparent to George Clinton and Sun Ra.

In the 12 loony years since he broke into the scene as frontman for the New York outfit Ultramagnetic MCs, Keith has mutated into several wacked-out personas. In 1997, he rode in from space as Dr. Octagon, a futuristic, orifice-obsessed gynecologist spewing stream-of-consciousness nonsense. Earlier this year, Keith emerged as Dr. Dooom, a cannibalistic serial killer from the projects. Dooom offed Octagon on First Come, First Served. Most recently, Keith peacefully donned a plastic black wig and proclaimed himself Black Elvis, a space-age adventurer and mack daddy. His first voyage, Black Elvis/Lost in Space, is a big-booming, catchy-as-syphilis journey through one man's twisted mind and boundless creativity.

WW recently chatted on the phone with Kool Keith, who was in Cincinnati to do a show.

WW: Your albums are very conceptual. Is that something that's difficult to translate into a live atmosphere?
Kool Keith: Conceptual, huh? Huh. Well, the stuff I'm doing is so unique and new. It's not the average trendy stuff. It's a new millennium, and it's time for a change--my own production! It's not hard to translate, to me anyway.

You've been doing this for 12 years. How have you seen the hip-hop form changing over the course of your involvement?
Rap's been stagnant for a long time--the last six or seven years. It was just the same hip-hop/jazz/New York stuff, same wistful stuff's been going for a while now. It's taken a while to break new ground. All the producers--there's been no experimentation, even through they were trying. Nothing. But the thing about my new album--I think I made a little pavement on something new for a change.

Since rap is the bestselling form in music right now, does that give you a freer sense of experimentation, a larger platform to work on?
Since Columbia released this, it's given me bigger exposure, yeah. The most ever, definitely. A lot of my stuff has been stolen because of a lack of major press. Groups would come out on larger labels, and they would use stuff from me and take it national. But many fans don't know that, they don't know me, and then a band comes out on Def Jam, and they have my image. They portray it across the country. Any band tomorrow could come out and put on some Black Elvis. I couldn't be independent any longer.

How did the shifting personas and costumes evolve?
I got tired of seeing artists with just regular stuff on--baseball caps on backwards and baggy jeans. I wasn't impressed with the imagery. It's a small thing helping me to come up with ideas and images. I don't buy clothes because of the name on it; I buy it for the design, the futuristic look of it. I don't care if the costume was made by Arm & Hammer Baking Soda, cause when I wear it, it's how it looks.

Where did you find the Black Elvis wig?
[Keith yells at someone, telling the person not to touch his wardrobe.] Huh? Oh, I was walking down Hollywood spontaneously one day, saw it and said, "This shit look kinda hype." I put it on, and I've been wearing it ever since. No plan, man.

You wear it in your everyday life?
Yeah. It makes a difference.

How do you see Black Elvis as different from some of your other personas?
He's a futuristic person...aerodynamic, space, different things. Elvis is a movie star, a rock star. He's got a very high lifestyle. Black Elvis is in the building! I see rappers talking about their lives and how hard they are. They're insecure about being hard. Of course, when they come to L.A., they're surrounded by bodyguards and can't go to the mall by themselves. I don't feel like I need to make records that talk about the apartment I grew up in. I have energy and talent to go other places, find new territories. I don't have to prove that I'm tough. I'll get tough when I have to get tough.

Your music has, if anything, been accepted more by white fans. I was wondering whether that's where "Black Elvis" originated?
In a way. From regular urban standards, a lot of the kids haven't heard it. I was advanced another notch, like a black scientist. They may not know about me from the media. I'm ahead of time. I'm moving at warp speed, and maybe a lot of kids on the Internet are catching on, and those who can't see me haven't been able to see the material. It's all because of the political defenses of the music industry and the radio. I can't be run through regular channels. But those who have the means to search out and aggressively find smaller stations, they know me.

How do you write lyrics? Are you a write-in-the-shower guy, do you carry a notebook or do you just get into a studio and freestyle?
I write all my songs very naturally. I'll see something, and it triggers me, and I'll go home and start writing. I write a lot internationally, when I travel. I'm in a universal mindset when I write. I could see a dog crossing the street and then write something about a lonely dog. It just may come out a bit more abstract than that. "I'm in a universal mindset when I write. I could see a dog crossing the street and then write something about a lonely dog."

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Willamette Week | originally published September 15, 1999

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