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PROFILE
Livin' La Vida Tranquila

The five men of Los Palmeros swapped the rough and tumble of Tijuana for life, liberty and the pursuit of mariachi excellence in Portland. Muchas gracias, guys.

BY JOHN VASSALLO
243-2122

Los Palmeros
Su Casa 1015 SE Walnut St., Hillsboro, 648-5779.
6-9 pm Fridays, 1-4 pm Sundays.

A quick glance down Southeast Walnut Street in Hillsboro takes in wide streets, big parking lots and auto-bound shoppers: In other words, it looks an awful lot like Suburbia, U.S.A.

Walk through this unassuming nexus of commerce and culture, though, and the all-too-familiar strip-mall atmosphere melts away under Latin heat. Subwoofers kick it polka-style. Storefront signs are mostly bilingual--and, often enough, they use Spanish only, matching the chatter of most passersby.

The closer you get to Su Casa, a Latino-oriented one-stop shopping center complete with formidable bakery, music shop, restaurant and dry-goods selection, the deeper the immersion gets. Salubrious smells greet the nose. The mariachi sounds of Los Palmeros welcome the ear.

The four tradition-steeped men of "the Palm Trees," Su Casa's house band and one of Portland's premier mariachi ensembles, hail from all over Mexico, from Jalisco to Guerrero. Six years ago, they joined forces in Tijuana, the seething mariachi capital of the universe. After busting ass for four years, Los Palmeros burned out on the competitive, hectic, low-income music scene in TJ, where dueling fleets of mariachis swarm the streets in search of tourist dollars. Even though it was time to seek fortune elsewhere, the group's solidarity never shook.

"We all go together," Los Palmeros' Adalberto Carreto says simply. With help from family in the area, Los Palmeros relocated to Portland two years ago, taking up residence at Su Casa. Here in the great Northwest, they've found their niche.

Traveling as far as Medford, Seattle and The Dalles, the band scores gigs at weddings and parties, occasionally stepping outside Latino circles for new clientele. In fact, business is so good, it's become a full-time job.

"None of us work in any other thing," Carreto says with evident pride. "We are the hardest-working mariachis in Portland. Other groups do indeed have other jobs apart from music."

Moreno--who, like Madonna or a Brazilian soccer star, uses only one name--puts it simply and well. "We're dedicated to the music," he says in his soft, emphatic manner.

As $10 pitchers of margaritas flow and fajitas come hot off the skillet, Su Casa's vibe feels more there than here. People circulate in and out of the bakery, picking up pan dulce and Mexican pastries. The extensive import dry-goods market, the largest these eyes have seen, brims with exotic foodstuffs, sacred candles, piñatas and kitschy ceramics. The music section is fully stocked with cassettes and CDs from genres like banda, ranchera, Norteno and tropical. Flags festoon the walls, inclusively representing most North, South and Central American nations, as well as Cuba and Puerto Rico. The relatively low-key environs provide an aptly intimate venue for the music of Los Palmeros.

Honoring the mariachi tradition, Los Palmeros don the black, silver-studded traje de charro (horseman's suit) and flow from table to table, playing requests. Antonio Rubio navigates his intricately syncopated lines on the bajo (bass), an instrument resembling a pregnant guitar. Young crooner Saul Castaneda also plays trumpet, and Servand Carreto adds a sweet layer of melody with violin. Adalberto Carreto alternates between guitar and bihuela (a small lute). Playing flamenco-esque solos on pequito guitarra, the cherubic Moreno rounds out the group. All sing together on the choruses, voices reverberating off the high ceilings of the restaurant, evoking the passionate soul of a more sun-baked realm.

The term mariachi may have derived from the French word mariage, as the form first became popular in weddings. This history of itinerant playing means mariachi instruments are portable, enough so that Los Palmeros commute via MAX between Portland and Hillsboro.

Mariachis are customarily paid per song, acting as mobile human jukeboxes. Thus, financial success depends on a large working repertoire. A serious mariachi can bust out any one of 1,500 songs off the top of the dome, each one a potential moneymaker. Although Los Palmeros are paid by the hour nowadays, they nonetheless demonstrate an impressive range. Deftly veering from Jalisco classics by Mariachi Vargas to a bilingual "It's a Small World After All/Un Pequeno Mundo Es," Los Palmeros flex their cross-generational appeal as well. One afternoon last week, their youngest targets couldn't have been more than 3 years old--evidently old enough for some heavy head-bopping.

In mariachi, Carreto explains, youth is key. "The preference for learning mariachi is from 7 to 8 years and up, because they pick up everything," he says. "When they are very small, the kids have no problems. They pick it all up--all the music. They pick it up rapidly! When you are already grown up, it doesn't feel easy to learn so quickly, but the kids learn fast. They don't have problems. A big person, all grown up, has more problems and things to do."

That wistful sentiment may shed some light on why Los Palmeros now happily call Portland home. Although homesickness tugs at them from their various points of origin, they always return to follow the fruitful path of the Rose City mariachi. An abundance of nostalgic patrons ensures a natural prosperity; in contrast to the craziness of Mexico, Moreno touts the vida tranquila of the Northwest. "People help you here," he says. "We have family here."

After all, it could be a while before light rail comes to Tijuana.


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Willamette Week | originally published September 15, 1999

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