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NEWS STORY


Grassrooting for the Little Guy
A national activist groupis shaking the local lefty phone tree.

BY BEN JACKLET
bjacklet@wweek.com

 

ACORN activists say that their national convention this summer in Philadelphia culminated in a 5,000-person rally that earned the group a meeting with the Federal Reserve Bank.

 

 

 

 

In a July 18 press release, ACORN claimed to have completed "successful negotiations" with the lending company Ameriquest. This was news to company spokesperson Maria Sheehan. "I'm truly surprised," she said. "I'm not aware of any final settlement."

 

 

 


ACORN's local office is located in Gresham. You can contact it
at 465-0363 or visit the group's national websiteat www.acorn.org.

Fed up with the predatory business practices of the nation's largest consumer lender, a righteous, grassroots mob of Portlanders stormed the local offices of The Associates home equity company last week, demanding reform--now!

That's how the script read,

anyhow.

In reality, two middle-aged women waited nervously in the parking lot of a Clackamas strip mall as they read over a statement that had been written for them by three professional activists, one of whom had just flown in from Denver. Two freelance writers and two small children brought the grand total of those "demonstrating" to nine.

A KATU cameraman filmed the group chanting its slogan, "Predatory Lender, Criminal Offender!," as the protesters marched past The Country's Best Yogurt and into the offices of The Associates.

Inside the well-ventilated office, a radio played "Don't turn around, uh-oh. Der Kommissar's in town, uh-oh-oh." A woman greeted the newcomers. They demanded to see the manager.

The manager listened politely. He winced at the use of the word "predatory," but didn't argue. He explained that while he was not authorized to sign the code of conduct they presented to him, he would be happy to fax it to corporate headquarters, and he did so, as the protesters watched. They emerged, triumphant and visibly relieved, and returned to the parking lot.

Inside the office, the manager deferred all questions to corporate communications in Dallas. Outside in the parking lot, the activists deferred questions about their national campaign to a media specialist in Washington, D.C. They hopped into a red minivan and an old Chevy with Nebraska plates and sped back to Lents.

Welcome to the wacky world of nationwide collective grassroots organizing direct action, as performed by ACORN, the Association of Community Organizations for Reform Now.

ACORN bills itself as the nation's oldest and largest grassroots community organization, with 500 neighborhood chapters across the country. The group has been practicing confrontational politics since the '70s, but its chapters in outer Southeast Portland and Gresham have been operating for only a few months.

ACORN is famous for its confrontational approach, and also for its insistence that the organization is "member-driven." The activists don't set the agenda; members from the local community do. But to call last week's protest "member-driven" would be a bit disingenuous. It is clearly part of an orchestrated national campaign.

Not that the issue isn't important. Home equity loans can be dangerous. People put up their homes as collateral, risking losing them through foreclosure if they're unable to make payments loaded with high rates and fees. In a report about predatory lending in Portland, ACORN offers an example of a woman who takes a $45,000 home equity loan and then, after 15 years of paying $500 every month, is still expected to make a final payment of $41,000.

ACORN's sparsely attended demonstration in Clackamas coincided with actions in 11 cities across the nation. ACORN wants the Associates to charge lower interest rates, reduce fees and fully disclose all terms.

In Dallas, Associates spokesperson David Sandor says that after the slander-and-demand tactics of last week's demonstrations, his company isn't rushing to negotiate with the activists. "I'm not so sure that they want constructive dialogue," says Sandor. "Their approach is very confrontational and very theatrical. I don't think they're interested in anything beyond promoting themselves and promoting a world view that is simply unrealistic."

In Washington, D.C., ACORN spokesperson Jordan Ash counters, "Direct action is the only way we're going to change these things. Otherwise the $1.5 billion this company makes in profits every year is going to be too much of an incentive for them to keep things the way they are."

Back in Portland, ACORN organizers Kent Smith and Andy Schlademan have big plans for the city's neglected neighborhoods. Both are young, bearded, smart, good-natured, and bursting with optimism. They report that they've recruited 200 paying members in Portland's overlooked neighborhoods (dues are $5 a month) and that local support for their direct style is building.

Indeed, ACORN Oregon has already started fighting for less glamorous local causes, such as stop signs at hazardous intersections. And just three days after the Clackamas action, ACORN held a more spontaneous demonstration at the county courthouse protesting the practices of another lending company, Advanta. The action was in defense of a single mother named Joy Simberg who is on the verge of losing her home through foreclosure. Twelve people showed up this time, and while they were unable to stop the sale of the property, ACORN did help Simberg find a lawyer and steer the sale toward a company that might help her keep her home.

Simberg has nothing but praise for ACORN. "I would have just cowered in a corner somewhere crying if it hadn't been for them," she says. "I would have given up. They're really good people."

Yes, but is there a niche for them in Portland? People within the city's organizing community think there may be. Jobs with Justice, a similarly hard-edged, anti-corporate national group, found strong support in Portland but concentrates on labor issues. Meanwhile, the Portland Organizing Project, once a powerful advocate for low- and middle-income residents, has changed its name to the Metropolitan Broad-Based Organization, softening both its image and its approach.

Steven Ward, an organizer with Oregon Public Employees Union, thinks ACORN could bring new vigor to Portland. "The more groups doing this type of organizing, the better," he says. "They do seem to carry a certain amount of tension with them. But that's not always a bad thing."

 

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