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Pulling the Plug

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PGE's plans to get out of the power-generating business may shock Oregon consumers.

BY JOSH FEIT
jfeit@wweek.com

If you don't understand the Enron-PGE merger, now is your chance to ask some questions. The Public Utilities Commission is holding a public meeting April 10 to discuss the first major outcome of the merger: PGE's "direct access" plan, which gives consumers access to the power provider of their choice.

Energy giant Enron bought PGE last year for $3.2 billion as part of its strategy to dominate the soon-to-be deregulated energy market. Under the direct access proposal, PGE--now a subsidiary of Enron--would get out of the power-generation business by selling off its hydro dams, coal and natural gas resources and stripping down to its poles and wires. The plan transforms PGE into the delivery system that competing energy brokers must use (and pay for) to deliver power to customers.

It's unclear if this is good news for Oregonians.

Taking PGE's power-generation capabilities out of the mix has, in fact, raised some red flags at the Public Utilities Commission. The PUC has put a proposal of its own on the table. Known as a "portfolio approach," this plan would force PGE to stay in the power business as one of the choices customers would have when shopping for an energy provider. (Everyone from the Associated Oregon Industries to PacifiCorp to the Citizens' Utility Board has proposed versions of the portfolio approach.)

Both PGE's plan and the PUC plan will be set out for scrutiny at Friday's meeting (10 am, Portland State University, Smith Memorial Center, room 327, 1825 SW Broadway).

PGE Direct Access Plan

The Concept:
PGE would stay in the energy-generation business and present consumers with a list of price comparisons from other power companies. Customers would check their choice and send it in. Higher-priced providers may offer things customers want (like renewable energy), while lower-priced options may not offer certain services (like discounted rates in non-peak hours).

Biggest Plus: Forcing power companies to compete for your dollars will enhance consumer clout. Any group of electricity users--from Beaverton school teachers to Fred Meyer employees--could get together and barter for lower rates.

Biggest Fears: First, Oregon's rates are among the nation's lowest. Studies show that the free market will raise them. Second, without a regulated universal rate, the sale of power --an essential service--could turn into a class-based auction. Power providers will be tempted to focus on--and give discount electricity rates to--high-dollar customers who can pay for other services.

Best Analogy in Support of the Portfolio Plan: PGE's direct access approach is like taking the stove and refrigerator out of your home and forcing you buy all your meals on Northwest 23rd Avenue. The portfolio approach is like going to a restaurant where all the choices have been approved by a board of health examiners--and at least one is always affordable.

PUC Portfolio Plan

The Concept:
Warring power providers will vie for your business, hopefully ratcheting prices downward and spurring innovation. In the future, power providers are expected to market a menu of services like cable, Internet and telephone connections over existing utility wires.

Biggest Plus: Consumers can stick with the current regulated rate. This will guarantee Oregonians the right to plug into our region's low and stable rates, taking advantage of PGE's low-cost hydro power, which the PUC plan forces PGE to keep.

Biggest Fear:
Keeping PGE in the competitive mix could hinder competition. Regional monopolies like US West are able to scare off competition with well-established brand-name recognition and by using control of the phone lines to block telecommunications startups. PGE would have the same unfair advantages.

Best Analogy in Support of Direct Access: The current regulated monopoly is like being a college student forced to get all your meals at the freshman dorm cafeteria. Direct access is like strolling down Northwest 23rd Avenue at lunch hour.

Originally published: Willamette Week - April 8, 1998

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