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WILLAMETTE WEEK'S RESTAURANT GUIDE 1999-2000

Designing Winn
A restaurant can impress you in many ways, and usually one of the first attempts is the design.
Lee Winn helped define Portland's restaurant scene one decade at a time.


BY MICHAELA LOWTHIAN
mlowthian@wweek.com


photo by Kelley Hamby

Ever go to a restaurant and the chairs poked you in all the wrong places, and the gray wall color put you to sleep? It's not something you think about too often, but many times your dining experience is in the hands of someone who has nothing to do with cooking your food or serving your meal: It's the person who designed the space.

A restaurant experience should be sublime, and, when combined with great food, the interior design of the space itself--its furniture, lighting and art--should appeal to your senses and transport you. When you want to design a really memorable restaurant, you leave a place for Lee Winn at your table. Winn, a University of Oregon graduate and the designer of Casa U-Betcha, Coffee People, Macheezmo Mouse and Zefiro, was one of the first Portland architects to design exciting restaurants that forged a connection between food and interior.

One of Winn's pivotal creations was that mid-'80s hot spot Casa U-Betcha. Ushered in by owners Jeff Steichen and John Stafford, this little Tex-Mex bar and restaurant burst onto the scene with a riot of color and a hyped-up carnival atmosphere. Winn, along with interior designer Jennifer Marshall, took the former tavern space down to its studs and hired a couple of very skeptical contractors to put it all back together again. They used materials like tangerine-colored sheet metal and galvanized steel that borrowed heavily from both the look of the streets and warehouse-industrial environments. The manhole-meets-garage, off-kilter angles and helter-skelter tile work had a sense of humor, and all of a sudden the '80s didn't seem so bad.

"Portland had this conservative cloud hanging over it, but people were ready for a change," Winn says. "Back then, I felt almost like an importer of ideas from other places."

Casa U-Betcha hung a bright light on Portland's streets, but when Winn went on to slay another corner of Northwest Portland in 1992, he challenged the city's entire view of what a restaurant could be. Zefiro's simple and elegant dining room shook Portland's black-shoed movers and shakers and imported a sense of urban, refined cool that locals formerly got a whiff of only when they hit Seattle or San Francisco. The owners of Zefiro, Winn says, "were visionaries. They knew how things could be."

Bruce Carey, one of the original owners of Zefiro, brought Winn aboard after meeting him and seeing his work at other places. Carey approached Winn with a budget, and then they worked together to create Zefiro's environment.

"One thing he did that I really liked," says Carey, "was after showing him a picture of my favorite arch, he came back with a design that used the shape throughout."

Winn had intense discussions with Carey and the other two owners about what they wanted. "Minimalism breeds elegance," says Winn. "Bruce said he wanted a place where people could wear jeans and feel comfortable, but because it was minimal, people got dressed up."

As Portland's evolution continues, the design revolution follows. If Winn's signature shout-out to the 1980s is Casa and to the 1990s, Zefiro, then the year 2000 is symbolized by his recent redesign of Caprial's Bistro in the homey Sellwood area. Winn, who's been designing on his own for the past 15 years, merged his company with Sienna Architecture Company in January, but Caprial's is one of his solo projects.

"The intent was not to do too much," he says. "That's because of the neighborhood, No. 1, and No. 2, because the food was intended to be the main focus." Caprial's has a straightforward, clean design that allows the colorful Northwest cooking to stand out. Lo-fi, ambient hues--pale yellow, dark purple and green--repeat in the glass wall behind the bar and in the corner of the open dining room. At night, the multicolored squares seem to glow. An abstract painting by a friend of owners John and Caprial Pence hangs in the bar, and ceramics by Caprial's father decorate the walls of the main room. The movable banquets create versatile seating arrangements, able to accommodate anything from a group of oldsters celebrating a birthday to a blend of neighbors, business people and tourists. Overall, the design reflects a certain Portland lifestyle: simultaneously squeaky-clean and organic, high-tech and folksy.

Though Winn's main focus these days is hotels and hospitality environments like the Avalon Hotel soon to break ground on Southwest Macadam Avenue, he says he would relish the chance to do a really far-out design if the opportunity arises.

"I'm ready to do something wild," Winn says. "But you have to have a client who is willing to go there."

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Willamette Week | originally published October 13, 1999


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