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THE CURTAIN OPENS
The Fox Tower 10 movie theater offers great seats, bad popcorn and a new home for independent film.

BY DAVID WALKER
dwalker@wweek.com

 

 

The original Fox Theater and the Music Box Theater fell victim to the wrecking ball in 1997.

KOIN Cinemas is now a second-run theater. Rumor has it the theater will close in the next few years, once the lease expires.

 


No one wanted to hate the new Fox Tower 10 movie theater more than I did. Two classic theaters used to stand where a high-rise monstrosity now jabs the sky with its mind-numbing slate facade, the FT10 sheltering within.

With ornate moldings lining the auditorium walls, a real balcony and an old-fashioned box office, the original Fox Theater was a beautifully tacky movie house and throw-back to an era of film-going that has become virtually extinct. Though far less grand in its design, the Music Box gave me some of my greatest moviegoing memories--anyone else who saw Purple Rain on its opening weekend will no doubt remember that experience as well as I do. The new FT10 has been built on the rubble of these two fine theaters, and has begged for my disdain.

Unfortunately, it wins my grudging praise.

In case some of you haven't figured it out yet, Fox Tower 10 is here to replace everyone's favorite arthouse multiplex, the KOIN Cinemas. Before all you purists start getting your underwear in a bunch, keep in mind that the KOIN sucked. Yes, they frequently offered a great selection of foreign, art and independent film, but the auditoriums themselves were crap. Cramped and uncomfortable--especially the first theater on the left--the KOIN provided a miserable film-watching experience barely better than catching a movie on a plane.

So, the question on everyone's mind--or at least the film geeks that I know--is simple: How does FT10 stack up compared to other Regal theaters?

Let's start with the bad stuff. The lobby of FT10 is sterile and lifeless. Posters and the scent of popcorn are the only things that differentiate it from the entrance to any other office building or an airport. And speaking of popcorn, it tasted stale even though it was freshly popped. The other treats at the concession stand are typical--overpriced snacks marked up 500 percent. The lack of Dr. Pepper at the soda fountain says that even though FT10 is supposed to be "the perfect venue for showcasing alternative film" there's a disturbing lack of cultural sophistication at the snack bar.

The auditoriums are where FT10 scores big points. Stadium seating means no more craning your neck to see over the head in front of you. Thanks to the extra leg room between rows, there's no more getting up to allow people to squeeze past you. The rocking-style chairs are bigger--providing ample buttock room--and more comfortable than standard theater seats. The armrests, complete with built-in cup holders for your overpriced, over-iced soft drinks, can be raised or lowered.

Regal puts its best foot forward with FT10. Besides the comfortable auditoriums, films are in focus, sound is excellent and the bathrooms are clean--all strange and wondrous to Regal's regular patrons. With a little luck, things will stay that way. Now if Hollywood could just make a movie worth dropping $7 on, there would be reason to go to the Fox Tower 10.

 

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