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CONSUMER CULTURE


BY , LIZ BROWN, AND KRISTA MAHR


This is the end of Shine-Ola as we know it.
Look for its reincarnation, Shop, in WW's new Life section next week.

Gossamer Gloves
There are those who use their hands, and there are those who get regular manicures. If you're one of the former, cracked skin and hangnails may be the painful evidence of the labor that you live by. With Gloves in a Bottle ($5 for a two-ounce bottle at Sally Beauty Supply, 8001 SE Powell Blvd., 771-0468, or order by phone: [800] 600-1881), you can be a hands-on worker and forgo the discomfort that comes with the territory. The hypo-allergenic lotion soaks into the epidermis to form a barrier against harsh chemical and environmental elements. The science is vague, but it works. You rub the stuff all over your hands and it dries into a smooth, invisible film that feels just a bit sticky. The "gloves" ward off smells, dyes and flesh-eating acids alike, staying active for a couple of hours until your skin naturally starts shedding the coating. Using the "gloves" alone, I dyed a friend's hair dark brown and emerged unscathed, with only a faint stain on my hands. Of course, nobody recommends that you abandon traditional gloves altogether, but this is an extremely effective backup layer for sensitive or beat-up hands that aren't as tough as the people they're attached to. (KM)

Bud Vase Not Included
In a sense, all modern socks are ergonomically designed, contoured at the heel and toe for a natural fit. But none is as meticulously crafted as the Bridgedale sock. Bridgedale is an Irish company that has been making technical footwear for 75 years in a climate that "can include all the seasons in one day" (sound familiar?). Bridgedale produces 16 different styles of socks, including two new ones that will save your feet as they get reacquainted with hiking. The GTX Trekker ($17.50) is a midweight, three-season sock with more features than the new Beetle: strategically placed Lycra to prevent slippage; a stretchy knit panel at the front of the ankle to provide forward flex; and extra padding in the toe and heel for durability and arch support. The lightweight, ankle-length Approach ($13) has similar whistles and bells, plus a high-tech venting system that will be welcome in hot weather. This sock can be used for running and biking, but note that it's thicker than socks normally worn for these activities. All models boast flat toe seams, moisture management, no shrinkage and a three-year guarantee. They're available at REI stores. (CM)

Candy-Coated Breakfast
You know that organic foods must be gaining mainstream acceptance and turning a profit when a corporate giant like General Mills rolls out a product grown without chemical fertilizers and pesticides. The company that brought us Cocoa Puffs and Lucky Charms recently introduced Sunrise cereal ($3.57 at Fred Meyer), an organic corn-and-wheat cereal that started showing up in area grocery stores in April. The checkered hexagons taste like a sweeter, crunchier Chex, and they hold up well in milk. Although the box claims the cereal is "touched with pure golden honey," sugar (the raw, organic variety) is actually the second ingredient listed. And while this premier, mass-market organic cereal is free of artificial flavors and colors, it has virtually no fiber. For a cereal with less sugar and slick marketing, stick to the health-food section. (LB)


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Willamette Week | originally published April 28, 1999


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