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CONSUMER CULTURE




BY: , LIZ BROWN, AND KRISTA MAHR


Bathe Naked
If you still rely on Calgon to take you away, start paying attention. For the last five years, companies ranging from the Gap and Victoria's Secret to Bath & Body Works and Avon have worked themselves into a lather over tub accessories that cleanse, exfoliate and moisturize. Skinny Dip by Get Fresh ($18 for a 7-ounce bottle at Nordstrom) shows that it's never too late to jump on the bandwagon. Get Fresh seduces shoppers with slick packaging and pithy names, such as Wet Suit shower wash and Under Cover lotion. But Skinny Dip seems to be a rip-off of the Milk products introduced more than a year ago. It's called a "bubbling bath soak," but what you get is a few bubbles that float tastefully on the water's surface. At least the scents are enticing; the sharp ginger and pink grapefruit is good if you're not into super-sweet smells, and the rose garden and ylang is perfect for those who crave the romance of flowers. Unfortunately, you may only enjoy these aromas five or six times per bottle; a little Dip doesn't go a long way. (KM)

Ready for a Maté Latte?
I discovered maté, a tea-like beverage also known as yerba maté, three years ago on a tiny island in Maine. That particular batch had traveled thousands of miles from Paraguay, where a co-worker had just spent three years as a Peace Corps volunteer. Maté is more a part of the social fabric in parts of South America than coffee is here; comrades will share a gourd until the host stops pouring, or else run the risk of rudeness. The drink is a dusty mixture of coarsely ground holly leaves and shoots with a pungent smell something like spicy dirt. An acquired taste to be sure, maté tastes a bit medicinal and contains theine, a stimulant similar to caffeine. It is traditionally packed in a gourd or cow horn and consumed through a bombilla, a steel utensil that is both strainer and straw. You can find the apparatus at Tao of Tea ($32 for a gourd and straw, $3.50 for 2 ounces of maté) or visit www.infoplanet.com/RJL/, where you can order a pound of maté plus the equipment for about $15. (CM)

Contributors this week: Liz Brown, Krista Mahr, Christina Melander

Prozac from Plants
The makers of Prozac must be getting a little depressed: Many Americans have begun using pharmaceutical-free antidepressants like St. John's wort to alleviate mild to moderate cases of depression. Now there are even more alternative remedies to choose from. After 20-plus years of clinical use abroad, S-adenosylmethionine, or SAM-e, has made it to the U.S. market. A naturally occurring component of human tissues, the product entered the mass market just two weeks ago after receiving favorable press attention (30 of the 100-mg tablets go for $24.99 at GNC stores). An impressive body of published research has found that the mood-boosting compound is comparable to prescription anti-depressants in its effect on mild to severe cases of depression, without the side effects and hefty price tag of Prozac, Zoloft and others. Remember, of course, that the advice of a trusted health professional is crucial in the diagnosis and treatment of depression. (LB)


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Willamette Week | originally published April 21, 1999


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