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REVIEW
Better Than Sex

Let's Entertain, a multimedia exhibition at the Portland Art Museum, isn't as sexy as you might've heard. But see it anyway.

BY LISA LAMBERT
243-2122


Let's Entertain
Portland Art Museum
1219 SW Park Ave.
10 am-5 pm Tuesday-Sunday
Ends Sept. 17
$7.50

Check out aen.walkerart.org, a website launched along with Let's Enter-tain that exhibits web-based work by more than 40 artists.

Portland Art Museum's website, www.pam.org, gives a comprehensive look at each piece in the show. For more, try www.walkerart.org/va/letsentertain.

The exhibition catalogue, Let's Entertain: Life's Guilty Pleasures, has silver bands across its cover. Scratch the silver away for secret messages.


Oregonian fans who read D.K. Row's July 7 A&E review of Let's Entertain, the current exhibition at the Portland Art Museum, might expect this show to be about "sex, sex and more sex." Actually, Let's Entertain isn't just about sex, as Row claims. But you should still go and see it.

The exhibition, which presents more than 40 artists' responses to marketing, amusement and the entertainment industry, spans the past 25 years, using many of the same methods (bright lights, big noise) as the entertainment industry. Some of the works are simply lifeless, while others are completely captivating. Despite its unevenness, it's a worthwhile experience.

Experience is the operative word. Let's Entertain is a social show, one best seen with a group of people--preferably uninhibited people. Many of the pieces succeed only when audience members interact with each other or with the artwork itself. Let's Entertain has been called an art party, and it encourages visitors to turn the museum into an adult playground.

On the first floor, visitors can watch a plethora of laser discs, dance on a shrunken disco floor, dress up as furry animals, or browse the Yen Boutique. Some of the laser discs are fascinating. Kyupi Kyupi, a Japanese troupe, has created a Star Trek spoof that includes pizza and plastic penises. Rineke Dijkstra filmed dance club teenagers for The Buzz Club/Mystery World. The teens primp, smoke, smile and dance for a camera most of them are too scared to acknowledge.

The show's unevenness becomes apparent on the second floor, where most of the more recent works are. While Moriko Mori's plastic Enlightenment Capsule is gorgeous and mesmerizing, Philippe Parreno's laser disc of multicolored trash bags attached to a tree is about as interesting as, well, a bunch of bags tied to a tree. The elements of fun and play are alive on the second floor (especially with a giant foosball table), but they aren't consistently strong.

The second floor does contain the best piece of the show, Olaf Breuning's Boomcyclone, a dramatic and iMac-styled vacuum cleaner. Boomcyclone is funny, compelling and original.

The main purpose behind all of the works is to draw people into an artistic experience using modern marketing techniques. Most of the pieces succeed at capturing people's attention, but a few then either overstate or understate a theme. This contributes to the entire show's unevenness. Doug Aiken's These restless minds, for example, is a cluster of televisions that show typical life situations narrated by auctioneers. While the set-up of the monitors, the sound of the auctioneers' voices and the videography are all eye-catching, the viewer is left to wonder, "So?"

Granted, it is a difficult task to exaggerate an image for attention and then be subtle about the image's meaning. Of the entire show, Andreas Gursky's May Day III accomplishes this best. His photo of a large group of people gathered at a rock show immediately grabs your attention and then gracefully works its way under your skin as it discloses greater meanings.

There are some strong connections between the works, but the range in degrees of playfulness and obviousness disguises some of those links. The older works seem to be connected by post-modern ideas of disruption and deconstruction. But Michel Foucault is dead, Jacques Derrida is out of vogue and the more recent works don't fit the typical post-modern scheme.

One attendee asked if, perhaps, the show was just the Emperor's new clothes. It isn't. For the patient viewer, there are distinct thematic ties among the works.

Culture is not an elite pursuit any more, as it was in the 19th century. Our world is now dominated by the big group, and the 20th century showed the birthing pains of this trend through totalitarianism, fascism, communism, the multi-movieplex, the shopping mall and the suburbs. Let's Entertain easily speaks to the tensions in our mass-dominated world. Quite simply, good marketing must have mass appeal. But at a deeper level, a lot of the works recognize our struggles to be individuals within the group and probe the ramifications of a mass society. Must we always just be members of someone else's fan club? What if our deepest fears are true and we are not particularly special?

Another theme is decoration. Humans cannot escape the need to gussy things up; form does not always follow function. Our recent fascinations with Victoriana, Art Deco and glitter gel speak to our current views on appearance. So do works such as Nice Little Girl's Wonderful Dressing-up Room, Boomcyclone and Vexation Island. They seem to ask whether or not we are trying to make life more appealing than it really is.

Not surprisingly, Cindy Sherman's untitled film stills, which are scattered throughout the downstairs galleries, address the themes of mass culture and individual decoration equally.

It will be interesting to see how Portlanders respond to Let's Entertain. Those who have engaged in knock-down-drag-outs over billboards might find it discouraging. Intel and Nike employees may find artistic validation for their pursuits. People with urges to dress up as furry animals and hop around museums will experience psychological release. There's a lot in Let's Entertain for a lot of people--not counting those looking for sex, sex and more sex.

 

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