Loon Is Like an Outpost of Old Division Street Tucked Discreetly Amid the New

The owners of Loon are catering to a disparate neighborhood crowd that ranges from biker to soccer fan to well-meaning granola.

Guarded by a wheelchair ramp big enough to double as a castle moat, Loon (2865 SE Division St., 503-477-9470, loonpdx.com) has become an unlikely thing since opening in March: an outpost of old Division Street tucked discreetly amid the new.

Loon (Emily Joan Greene)

Related: Division Street Gentrification Seen Through Google Street View

The neutral-toned box of a space is more improvised than made-to-order, still recognizable as the Bluetooth speaker store it once was. But like equally improvised Eugenio's down the street—which held a parade declaring the death of Old Portland when it shut its doors last year—the owners of Loon are now booking blues, soul and bluegrass for a disparate neighborhood crowd that ranges from biker to soccer fan to well-meaning granola.

Related: Breaking: We've Officially Determined When Old Portland Died

Loon (Emily Joan Greene)

Sunday is always jazz, a recent Wednesday was bingo night, and when Dead & Company played, the bar streamed it live on a projected screen. Seven bucks will get you a pint glass filled with brandied sangria, and $5 brings a pint of craft beer—but mysteriously, only 8 ounces of Hop Venom, as if it were a double shot and not a double IPA.

Loon (Emily Joan Greene)

Meanwhile, a burger, brisket or pulled-pork sandwich goes for a mere $7, a lower-cost lunch than you're likely to find at the food carts of Tidbit across the street. But food from Tidbit is welcome at the bar, and there's a sign telling you so. Really, Loon has a heartening sense of community in an often-antiseptic part of the city whose food-tourist economy makes all notions of community confusing at best. Think of it as a locals' bar in a rich beach town, but with better beer.

Related: A Guide to Division Street

Loon (Emily Joan Greene)

Willamette Week

Willamette Week’s reporting has concrete impacts that change laws, force action from civic leaders, and drive compromised politicians from public office. Support WW's journalism today.