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The Blazers themselves might struggle to earn national attention, but last year, one of the organization's more unique marketing schemes landed in the country's paper of record.
Since 2017, the team has commemorated every home game with a limited-edition poster created by a local artist, each printed in one-time runs of 110 and sold only at Moda Center. In December, The New York Times picked up on the promotion, with a full-page feature in its Sunday edition.
"[T]he posters themselves have become some of the hottest collectibles in the Pacific Northwest," the Times wrote. "The Blazers, in addition to playing decent basketball, might as well be moonlighting as art dealers."
The story was accompanied by a photo spread showing off some of the most creative and colorful pieces. Here's more the paper didn't publish.
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1. Because we're not afraid of public displays of affection…
2. Because women are in charge…
3. Because our local theater scene tells true, inspiring Oregon stories…
4. Because Kevin Calabro and Lamar Hurd make even Blazer losses fun…
5. Because we're still No. 1 in semi-factual superlatives…
6. Because we have a sixth quadrant now…
7. Because the hottest rapper in the game is obsessed with us…
8. Because Oregon is gradually getting more diverse, and in unexpected ways…
9. Because we can work it out…
10. Because we helped jump-start the movement that's changing the tech
industry…
11. Because if you want to, you can dance to…
12. Because we're so sex positive, you can take a class on…
13. Because we're working to become a bike haven again…
14. Because after walking across Antarctica, I can still come back
to my favorite dive bar…
15. Because the Blazers' game-day posters are the coolest collectibles in sports…
16. Because our airport is Beervana…
17. Because our fake fast food beats the real thing…
18. Because the Big Pipe is keeping poop out of the river…
19. Because we're making an effort to diversify the cannabis industry…
20. Because we finally have a virtual reality playland…
21. Because we have nicer weather than Hawaii (no, really)…
22. Because Basic Rights Oregon is fighting for LGTBQ+ rights—and winning…
23. Because Portland State's gym just underwent an awesome makeover…
24. …and the courthouse is getting one, too.
25. Because our hotel bars are some of the best bars in the city…
26. Because you'll spend less time in jail here than the national average…
27. Because we make some of the best guitar pedals in the biz…
28. Because our Curry is better than that other Curry…