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Colin Kaepernick Is Celebrating His Nike Commercial at the Edge of Portland

The new Nike star is at the company’s Beaverton headquarters for Just Do It Day.

Colin Kaepernick is celebrating his return to the national stage here in Oregon.

The radical quarterback, who took a knee to protest racial injustice and spurred a national debate on sports and politics, is the centerpiece of a commercial debuting on NBC tonight. And he's watching with Nike employees—on the sportwear giant's campus in Beaverton.

The Oregonian first reported Kaepernick's visit.

In the three days since Kaepernick unveiled his partnership with Nike for the company's new Just Do It ad campaign, the internet has lit up with commentary (and some interesting homemade memes.) 

Related: Nike Unveils Colin Kaepernick as Face of New Ad Campaign, Causing Conservatives to Burn Shoes in Protest

Today, short videos taken by employees of the athletics company show, he appears to be giving motivational remarks to a large crowd of onlookers.

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Kap in the house. #nike #justdoit

A post shared by Marc Bloch (@macaronimarc) on

The Nike commercial, created by Portland ad agency Wieden + Kennedy, that features Kaepernick will premiere during the NFL season opener tonight.

Related: Nike Buys Air Time During NFL Kickoff for Its Colin Kaepernick Ad, Made by Another Oregon Company

In the meantime, keep your eyes peeled for an IRL encounter with the new Nike star.

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