The controversial eastside apartment building called Burnside 26 has been sold to an unidentified investor, the Portland Business Journal reported today.
The 135-unit apartment complex, built in 2014, initially
came under fire after posting a video ad featuring a fictional
couple named Luke and Jess enjoying the building's dog-washing stations and other amenities. Critics who attacked the ad online saw it as representative of a growing trend of unaffordable new
apartments pricing out older residents in central Portland.
As a counterpoint to the wave of online rage, WW contributor and Burnside 26 resident Tyler
Hurst wrote a post defending the building and those who choose to live there. Many readers attacked Hurst's initial post, and he addressed their concerns in a June 10 cover story.
According to a report from the Business Journal,
the building sold for $41.5 million. Executives Phil Oester and Joe
Nydahlat of Berkadia, the brokerage firm that handled the deal, closed the sale Aug. 4 and
announced it in a press release today.
"Portland has some of the best multifamily metrics in
the nation," Nydahl said in the statement. "This
property is strategically located in Portland's inner eastside, a submarket
that is experiencing incredible demand."
Hurst continues to live at Burnside 26, and remains
unrepentant.
WWeek 2015